Yangyang Li

I have designed for an unusually broad mix of clients, industries and formats, working across identity, motion, documentary graphics, 3D visualisation, photography, print and digital production. I can lead a project independently from concept to delivery, or collaborate across creative, production and business teams. Being a generalist is not a lack of depth; it is the ability to see how the parts connect.

I do not impose one signature look on every client. The right style is the one that belongs to the brand, whether that means the restraint of luxury, the precision of technology or something entirely different. My own preferences still leave fingerprints: minimalism, generous space, strong fields of colour and an organic relationship between 2D and 3D elements.

Photography is part of how I think, not a separate service. Framing, lens choice, light and visual sequence influence my graphic work, while cinematic language shapes the way I build motion. Frame-by-frame 2D and character-led 3D animation are not my deepest specialisms, so I am actively developing AI-assisted ways to prototype and bridge those gaps. I learn quickly, test widely and keep the judgement human. AI can save time; taste still has to turn up for work.