Flowers Leave the Shop
A flower-studio identity has to survive water, folding, hurried handwriting and the journey home. This independent retail extension builds the brand around those practical encounters. Botanical line work remains delicate on wrapping paper, the blue ribbon introduces recognition through touch, the care card leaves room for a personal note, and a reusable ceramic stem holder keeps the relationship alive after the bouquet changes. The pickup shelf brings the system into the street without turning the storefront into an advertisement. Flowers are temporary by nature; good identity does not fight that fact. It gives each stage, from selection to fading, an object worth remembering.
A Dry Place for a Living Gift
Flowers need water. Paper is less enthusiastic. This independent Studio Extension separates the two: a removable inner vase carries the bouquet's wet work, while a light paper shell and threaded ribbon handle the journey. The final THE AMORS identity stays young, spare and recognisable, rather than borrowing the ornate wreath abandoned during the original design process.
Follow the final mark, not the most decorative version
The source documents a useful act of restraint: the client wanted a contemporary young flower house, not an invented heritage. The final curved bow and single rose arrow, airy serif name, aqua-cyan, white paper and small flower motifs are the anchors here. The earlier shop extension is retained, but this new application returns to the simplified final identity. It is a new studio proposal, not a recovered part of the 2016 commission.
Give each material one clear responsibility
The inner cup contains water and becomes the display vase. A removable collar steadies the stems. The dry outer carrier provides the flat information face, broad base and reinforced handle slots; ribbon passes through those slots without wrapping around the flower heads. The botanical side panel and small scattered motifs come from the source stationery, rather than a new decorative language. Cup restraint and handle retention are prototype requirements, not proven details in the generated image.
A handover, not another shopping bag
The closed state carries the bouquet to the recipient. At handover, the carrier opens and the vase is supported with both hands, then placed on a stable surface for display. This is why the wet component separates instead of making the whole paper box disposable after one spill. Reuse is an intention to investigate, not an environmental performance claim. The diagram records three use states; it is not a dieline or assembly instruction for a finished product.
Keep the next test small and physical
Begin with a cup around 120 mm wide and 160 mm high as a scale study, not a manufacturing specification. Test a loaded lift, slot tear-out, handle attachment, cup restraint, leakage, tilt, wet transfer and base stability. Compare board grades and transparent cup materials for moisture exposure, edge finish, impact and cleaning. Never lift by the flowers or support collar. No validated CAD, carrying load, drop-test result, material safety or sustainability certification is claimed.
